Brand development FEF
FEF Oceanos its a cooperative initiative between France and Costa Rica to educate people about the ocean.
Overview
We focused on making typography the central design element clean, keeping it bold and unapologetically simple. By using type as the brand's visual identity, we created a look that was instantly noticeable and memorable.
What we did:
Chose strong, distinctive typefaces to match the brand’s tone.
Used scale, spacing, and alignment to create dynamic layouts.
Kept the color palette minimal to let the typography shine.
Created hierarchy using font weights and contrast for quick scanning.
Client
Organic Noasara
Industry
Personal Branding
Duration
12 Weeks
Year
2025
In a competitive market, the client challenge for us was to create a visual appealing image for a sea education project.
01
Challenge
The client wanted to communucate the movement of the sea and make the program interesting for teenangers.
02
Solution
We decided to reflect the movement and shapes from the sea
03
Result
The new logo called the attention of the target audience, making the program more participatory and interactive.
Result
We created a fresh, dynamic brand were the main comment we received was "can look many animals"
Impact:
The program was a succed, the client had good quantity of registrations.
The merch was a succed as well.