Visual Identity Design
Brand design of a jeweler's designer
Overview
This project explores a series of minimalist packaging concepts across different product categories — from jeweler and lifestyle goods to tech accessories. The goal was to reduce visual noise and highlight the essence of each brand using clean layouts, limited color palettes, and a strong focus on typography and material.
Client
Gary Neville
Industry
Personal Branding
Duration
12 Weeks
Year
2022
Challenge
Design packaging that feels premium while staying functional for retail display, efficient shipping, and easy handling.
Remove Excess Without Losing Identity: Strip away unnecessary elements while maintaining strong brand presence.
Balance Aesthetics with Function: Create packaging that looks refined but remains practical for shelf display, shipping, and handling.
Work Across Product Lines: Ensure the design system adapts seamlessly across different packaging formats (boxes, pouches, labels).
Avoid Generic Minimalism: Make it simple, but not forgettable — avoid blandness while staying true to minimalist principles.
01
Challenge
Design a jewelry brand, taking into considerations how important labels are for this brand and CX too.
02
Solution
We designed two versions of the logo, a horizontal and vertical version.
03
Result
Two versions of the logo for labeling big enough for the jewelry.
Final Outcome
This project is a celebration of clarity, intention, and beauty in restraint — a reminder that in design, less truly can say more.